InvestCloud partners with Apollo to expand private markets access

“>

to launch the Private Markets Account (PMA) Network, enabling financial advisors to seamlessly integrate private and public market investments within a single managed account.

The partnership allows InvestCloud’s clients to incorporate Apollo’s private market model portfolios into their advisory platforms. By leveraging InvestCloud’s APL technology, which supports over $3 trillion in assets, advisors gain streamlined access to alternative investments, including private equity, real assets, and fixed-income replacements.

Apollo becomes the founding alternative asset manager in the PMA Network, a new ecosystem connecting wealth managers, asset managers, and financial intermediaries to facilitate broader access to private markets. The collaboration aims to simplify portfolio construction, enhance diversification, and drive better investment outcomes for advisors and their clients.