AgriSIMA will debut in February 2026, bringing new energy to France’s international agricultural trade show, focused on innovation and industry challenges.
Introduction
The agricultural industry in France is preparing for a significant event—AgriSIMA, a newly launched international agricultural equipment trade show. AgriSIMA comes in response to the cancellation of the previous SIMA show, which was scheduled for November but failed to secure enough participants. Now, a new team has stepped in to organize the event, bringing fresh energy, ideas, and solutions to the agricultural sector. Taking place from February 22 to 25, 2026, at the Parc des Expositions de Paris Villepinte, AgriSIMA will be held during the French Agriculture Week, a major occasion in the national agricultural calendar.
With a focus on innovation, technology, and solutions to everyday agricultural challenges, AgriSIMA promises to breathe new life into the industry. The event, organized by a newly created company, AgriVitiEvents, will serve as a vital platform for farmers, contractors, distributors, and agricultural professionals to connect, collaborate, and explore new advancements. This article will explore the vision behind AgriSIMA, the goals of the event, and its importance for the agricultural community in France and beyond.
Why AgriSIMA is Essential for the Industry
The cancellation of the SIMA show was a significant setback for the French agricultural equipment industry. For years, SIMA had served as an international platform for showcasing the latest in agricultural technology and equipment. Its absence left a void in the calendar of many industry professionals, but the introduction of AgriSIMA is seen as a timely and necessary replacement.
According to AXEMA Chairman Damien Dubrulle, the need for an international agricultural equipment trade show in France is undeniable. “An international ag equipment trade show in France is essential for agriculture,” he said. “With AgriSIMA, we want to breathe new life into our event, focused on solutions for the daily lives of farmers, contractors, and distributors.”
Dubrulle’s statement underscores the importance of the event for not only showcasing equipment but also for bringing together all players in the agricultural ecosystem. The trade show will provide a platform for farmers and industry stakeholders to explore cutting-edge innovations that can address the everyday challenges they face.
A Fresh Approach to Agriculture Trade Shows
AgriSIMA stands out by taking a more holistic approach to agricultural trade fairs. It is not simply about selling equipment or showcasing technology but creating a platform that benefits all participants in the agricultural supply chain, from research and development to sales and marketing. By integrating research, innovation, and practical solutions into the trade show format, AgriSIMA aims to become an event that fosters collaboration and helps the industry tackle its most significant challenges.
Dubrulle emphasized that the event will support innovation and highlight solutions that address major agricultural challenges:
“The trade fair will be at the service of all the players in the sector, from research to marketing, to support innovation, new technologies, responses to the major challenges, and the attractiveness of our professions.”
AgriSIMA’s focus on new technologies and innovation is particularly crucial in today’s agricultural landscape, where farmers are under increasing pressure to adopt more efficient, sustainable, and resilient practices. The trade show aims to support these needs by presenting solutions that can make a tangible difference in the daily lives of farmers and other agricultural professionals.
Involving All Players in Agriculture
One of the key differentiators of AgriSIMA is its focus on inclusivity. The organizers aim to involve all sectors of agriculture in the event’s planning and execution. By engaging a broad range of stakeholders—from small family-run farms to large-scale agricultural corporations—AgriSIMA hopes to create a more representative and holistic view of the industry.
As Dubrulle notes, “We aim to involve all the players from the agricultural sectors in building AgriSIMA, and also make it a friendly event meeting the values of our sector.”
This inclusive approach ensures that the event will cater to a wide array of interests and concerns within the industry, providing tailored solutions and insights for all attendees. Whether it’s small-scale farmers looking for cost-effective equipment or large agricultural firms seeking cutting-edge technological advancements, AgriSIMA promises to deliver value across the board.
Highlighting French and European Agricultural Excellence
AgriSIMA also aims to showcase the excellence of French and European agriculture. Agriculture in France and across Europe is known for its commitment to quality, sustainability, and innovation, and AgriSIMA intends to celebrate these values. By highlighting the achievements and advancements of the region’s agricultural sector, the event will help reinforce France’s position as a leader in the global agricultural landscape.
According to the event’s organizers, one of the core ambitions of AgriSIMA is to shine a spotlight on the strength and innovation of French and European agriculture. Dubrulle emphasized the importance of showcasing the region’s agricultural achievements: “Our ambition is to highlight the excellence of French and European agriculture.”
This focus on regional excellence will not only help promote the success of French and European agriculture but also encourage further innovation and collaboration across borders. By attracting international participants and fostering global discussions, AgriSIMA hopes to strengthen the agricultural sector both locally and globally.
AgriVitiEvents: The New Organizing Force Behind AgriSIMA
To ensure the success of AgriSIMA, a new company, AgriVitiEvents, has been established to manage and organize the event. With a dedicated team in place, AgriVitiEvents brings new energy and expertise to the table, promising a well-organized and impactful trade show. The company’s mission aligns with the broader goals of AgriSIMA—to create an event that is not only a showcase for agricultural equipment but also a hub for innovation, knowledge exchange, and industry collaboration.
AgriVitiEvents is focused on delivering an exceptional experience for both exhibitors and attendees. By bringing together the best in agricultural technology, equipment, and expertise, the team is working to ensure that AgriSIMA becomes a must-attend event for anyone involved in the agricultural sector.
Conclusion
AgriSIMA is poised to become a landmark event in the agricultural industry, offering a revitalized and innovative platform for industry professionals. Scheduled for February 2026, the event is expected to attract a wide range of participants from across the agricultural ecosystem, from farmers and contractors to researchers and marketers. By focusing on innovation, inclusivity, and the excellence of French and European agriculture, AgriSIMA is set to make a lasting impact on the industry.
With the leadership of AgriVitiEvents and the support of key industry figures like AXEMA Chairman Damien Dubrulle, AgriSIMA promises to be more than just a trade show—it will be a driving force for agricultural innovation and collaboration. As the event approaches, anticipation is building for what is sure to be a game-changing experience for the agricultural community.
The industry can look forward to a renewed and revitalized trade show that caters to the needs of all its players while highlighting the strengths and future potential of French and European agriculture.